Course curriculum

    1. D2 Wine Business Syllabus

    2. Diploma Study Resources and Discounts

    3. Diploma Specification

    4. Diploma Tasting Guidance

    5. Diploma Theory Guidance

    6. Diploma Systematic Approach to Tasting (SAT)

    7. WSET Diploma Blind Tasting Video

    8. 2025 BMO Wine Market Report

    9. State of the World Vine and Wine Sector in 2024

    10. State of the US Wine Industry 2026

    1. Week 1 Reading and Learning Objectives

    2. Lecture 1.1 - Over and Under Supply

    3. Lecture 1.2 - Production Issues

    4. Lecture 1.3 - Consumption

    5. Lecture 1.4 - Vineyard Costs

    6. Lecture 1.5 - Winery Costs

    7. Assignment: Introduce Yourself

    8. Theory Assignment 1

    9. EXTRA - Week 1 Flashcards - Chapter 1

    10. EXTRA - Week 1 Flashcards - Chapter 2

    1. Week 2 Reading and Learning Objectives

    2. Lecture 2.1 - Estates

    3. Lecture 2.2 - Growers, Merchants, Co-ops, Other models

    4. EXTRA - Week 2 Flashcards - Chapter 3

    1. Week 3 Reading and Learning Objectives

    2. Lecture 3.1 - Retail Sales

    3. Theory Assignment 2

    4. EXTRA - Week 3 Flashcards - Chapter 5

    5. EXTRA - Week 3 Flashcards - Chapter 4

    6. EXTRA - Week 3 Flashcards - Chapter 6

    1. Week 4 Reading and Learning Objectives

    2. Lecture 4.1 - Types of Markets

    3. Lecture 4.2 - The Basics of Marketing

    4. Lecture 4.3 - SWOT Analysis

    5. Lecture 4.4 - The Target Market

    6. EXTRA - Week 4 Flashcards - Chapter 7

    7. EXTRA - Week 4 Flashcards - Chapter 8

    8. EXTRA - Week 4 Flashcards - Chapter 9

    9. EXTRA - Week 4 Flashcards - Chapter 10

    1. Week 5 Reading and Learning Objectives

    2. Lecture 5.1 - Implementing a Marketing Strategy

    3. Feedback Test - Due XX

    4. EXTRA - Week 5 Flashcards - Chapters 11-15

About this course

  • Free
  • 47 lessons
  • 0 hours of video content